NowHere, Now what? Locate yourself and friends.

Self localization on non-GPS enabled mobile phones isn’t new. Google Maps Mobile does it, and the the US cell carriers Helio and Sprint have added services like Buddy Beacon or Loopt, which even let you locate your friends. Yet another service has launched in Germany called NowHere. I stumbled across an ad for their service on Facebook today and immediately tried it out.

NowHEre Screen

Continue reading NowHere, Now what? Locate yourself and friends.

The Nokia Sports Tracker

As you might heard Nokia is pushing connected location based devices and context aware Internet services. They announced Ovi in August 2007, a portal for consumers to get to and share music, games and maps.Now they have started a beta version of a sports tracking portal that extends their GPS enabled mobile phones. Funny enough, this is not integrated into Ovi but a standalone website for now. But let’s take a closer look. Continue reading The Nokia Sports Tracker

Is Mobile Local Search Meeting Consumers Expectations?

In the past few weeks I’ve looked at a couple of different local search services. After BMW announced last week that Google Local Search is now available from the latest BMW onboard navigation system it is about time to share some thoughts with you. I also have to admit writing this post has been fueled by a discussion about whether Yellow Pages are of any use these days or just a waste of paper. Even Seth Godin, has posted on his blog about the possibilities and opportunities of putting the “Yellow Pages in your Pocket
So besides BMW, let’s have a look at two mobile product/shop finders and how to choose a proper pub in Japan.

Continue reading Is Mobile Local Search Meeting Consumers Expectations?

Can NFC be an alternative to GPS for mobile phones?

NFC, short for Near Field Communication is a technology that enables the communication between devices over a short distance (ca. 0-8 inches), using magnetic field induction. The technology is primarily aimed at usage in mobile phones.

Now why do I think this can be alternative to GPS? Because I’m a dreamer!
So here is what I was thinking:
With NFC you can transfer location coordinates from a transponder to a phone. As it works without the need for satellite reception it is perfect for urban street canyons or indoor use like subways, shopping malls, or conference centers. Yes, because of the short range there is a downside which is the need for tagging street corners or building corridors with transponders. And yes, NFC is still in its infancy. So let’s look at a field test I was able to sneak myself in – and my experiences so far. Continue reading Can NFC be an alternative to GPS for mobile phones?